Columbia athletics

Papa John’s announced as corporate sponsor of Columbia Athletics

NEW YORK—Columbia University Athletics and the Collegiate Sports Management Group have partnered to bring Papa John’s into the fold as the Lions’ corporate sponsor in 2016-17.

“We are grateful for Papa John’s support,” said Campbell Family Director of Intercollegiate Athletics and Physical Education. Pierre Pilling noted. “Papa John’s has a long tradition in college athletics and we are thrilled with this partnership. This sponsorship gives us the opportunity to communicate Papa John’s success story in New York.”

“CSMG is delighted to have developed a mutually beneficial sponsorship that meets the business goals of Columbia Athletics and the vibrant Papa John’s brand, while connecting local stores to the Columbia University community and providing exceptional value to area students and alumni,” Michael Schreck, CEO of Collegiate Sports Management Group, said.

“We are thrilled and pleased to be working with CSMG again on this important sponsorship as it gives us the opportunity to have a meaningful impact on our relationship with Columbia and its neighborhood, while engaging with students and alumni,” said local Papa John’s franchisee Peter Xu. “Columbia University’s prestige, its position as the epicenter of our neighborhood, and the growing performance and prestige of Columbia’s athletics have also been key factors in this partnership.”

The sponsorship deal includes signage in the Levien Gymnasium, delivery of Papa John’s notable “if you win” promotions, family and pizza packages on Saturday nights, as well as digital and social media, commercial inventory on the shows Columbia Radio and Television, and more.

About the Collegiate Athletics Management Group

CSMG is committed to driving the business performance of conferences and collegiate athletic schools, providing them with a successful growth strategy and generating revenue to support their athletic departments. CSMG markets and sells college assets, including but not limited to intellectual property, media, content, and sponsorships around college sports, facilities, games, events, tournaments, and others related content. CSMG secures and partners with multiple media outlets, event organizers and promoters for content development, distribution and production.

About Papa John’s

Based in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the third largest pizza delivery company in the world. For 15 of the past 17 years, consumers have ranked Papa John’s #1 in customer satisfaction among all national pizza restaurant chains in the American Customer Satisfaction Index (ACSI). Papa John’s is the Official Pizza Sponsor of the National Football League and Super Bowl LI. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com.