Monique Mirro. Photo: Business Wire
Mirro brings extensive experience in leadership roles in building inspiring omnichannel brands, including Under Armor and Spanx. His experience in go-to-market strategies, diversifying distribution channels and success in building consumer brand loyalty will be important in developing the Prana brand, the company said in a press release.
“We are delighted to have Mirro join us and are confident that his growth mindset, strategic discipline and people-centric approach will propel the Prana brand,” said Craig Zanon, senior vice president of emerging brands.
Columbia Sportswear has announced the appointment of Monica Mirro as President of the Prana brand. Mirro will lead the Prana brand, continuing the consumer-centric, brand-led approach to creating clothing for positive change. The company, headquartered in the United States, is a leading innovator in active outdoor clothing, footwear, accessories and gear.
“Prana is a brand that combines innovation and creativity with its innate integrity. I look forward to leading the Prana team on a journey to enable more consumers to discover and experience the power of Prana, ”said Mirro.
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