Columbia sportswear

Columbia Sportswear unveils the gold standard for warmth

Columbia Sportswear’s inaugural season Omni-Heat Infinity features a line of technical jackets, winter shoes, hats and gloves for men and women. CONTRIBUTED PHOTO

COLUMBIA Sportswear is excited to unveil Omni-Heat Infinity – the next evolution in thermal reflective heat. Building on Columbia’s successful and award-winning Omni-Heat insulation platform, Omni-Heat Infinity introduces a striking new metallic gold liner material in a pattern scientifically designed to optimize warmth and breathability.

Inspired by reflective technology used by NASA, the enhanced gold metallic dot pattern reflects and retains natural body heat, providing instant, lightweight warmth without compromising breathability or adding bulk.

The new patented technology will be available this fall in more than 80 styles of jackets, boots and accessories, making it one of the biggest technology launches in the company’s history.

To celebrate the release of the “gold standard of heat,” Columbia has launched a series of ads that reflect a whole new take on the role gold plays on the outdoors.

The new spots launched on October 1 and are distributed worldwide on broadcast, audio, out of home and print channels. Columbia will also promote Omni-Heat Infinity on various social platforms and leverage brand athletes, ambassadors and other social media personalities to drive strong engagement among fans and followers throughout the event. season.

“Omni-Heat Infinity extends our best-selling platform of patented technologies and we look forward to showcasing this groundbreaking innovation in what will be Columbia’s largest campaign in 83 years of history,” said Joe Boyle, president of the Columbia brand. . “The campaign injects Columbia’s signature lightweight style, but makes it clear that there is a new golden standard when it comes to warmth.”

Columbia’s fall tech launch comes at a time when outdoor participation is on the rise. The raffle and other efforts this fall are part of Columbia’s mission to help keep people warm and comfortable while they enjoy the benefits of spending time outdoors.

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