Columbia sportswear

Columbia Sportswear Unveils Gold Standard in Warmth with New Omni-Heat ™ Infinity Technology

The technology will be available this fall
in over 60 styles of jackets, boots and accessories

PORTLAND, Ore., September 8, 2021 / CNW / – Columbia Sportswear (Nasdaq: COLM) is excited to unveil Omni-Heat ™ Infinity – the next evolution in thermal reflective heat. Press on Columbia A successful and award-winning Omni-Heat insulation platform, Omni-Heat Infinity introduces a striking new gold metallic liner material in a pattern scientifically designed to optimize warmth and breathability. Inspired by reflective technology used by NASA, the enhanced gold metallic dot pattern reflects and retains the body’s natural heat, providing instant, lightweight warmth without compromising breathability or adding bulk. The new patented technology will be available this fall in more than 60 styles of jackets, boots and accessories, making it one of the biggest technology launches in the company’s history.

Columbia Sportswear Unveils Gold Standard in Warmth with New Omni-Heat ™ Infinity Technology (CNW Group / Columbia Sportswear)

To celebrate the release of the “gold standard for heat”, Colombia will launch a series of announcements that reflect a whole new interpretation of the role gold plays on the outside. The new spots will be launched on October 1st and will be distributed worldwide on broadcast, audio, out-of-home and print channels throughout the winter. Colombia will also promote Omni-Heat Infinity on various social platforms and leverage brand athletes, ambassadors and other social media personalities to drive strong engagement among fans and followers throughout the season .

“Omni-Heat Infinity expands our best-selling platform of patented technologies and we look forward to showcasing this groundbreaking innovation in what will be Columbia biggest campaign in our 83 year history ”, declared Joe boyle, president of the Columbia brand. “The campaign injects Columbia characteristic cheerful style, but makes it clear that there is a new gold standard when it comes to warmth. “

The inaugural season of Omni-Heat Infinity features a range of technical jackets, winter shoes, hats and gloves for men and women. Key Omni-Heat Infinity parts include the Titan Pass Double Wall Hybrid Jacket, which features a multi-layered construction that blocks out wind and rain while trapping heat. The new technology is perfect for freezing ski days, and the Aerial Ascender Jacket is feature rich and mountain ready with dynamic stretch for incredible mobility. The Labyrinth Loop Hooded Jacket is a compressible piece with recycled synthetic insulation and an adjustable drawstring hem for warmth. Several styles of shoes will feature Omni-Heat Infinity technology, including women’s shoes Keetley Shorty Omni-Heat boots that provide lightweight comfort and versatility for a variety of cold weather conditions.

For more details on Omni-Heat Infinity, visit www.columbiasportswear.ca/en/omni-heat-infinity/. For high-resolution images and videos of the tech, visit this connect.

On Colombia

Colombia, the flagship brand of Portland, OregonColumbia Sportswear Company, has been creating innovative clothing, footwear, accessories and gear for outdoor enthusiasts since 1938. Colombia has grown into a leading global brand by channeling the company’s passion for the outdoors and its innovative spirit into performance technologies and products that keep people warm, dry, cool and protected throughout. year. To learn more, visit the company’s website at www.columbiasportswear.ca

SOURCE Columbia Sportswear

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