PORTLAND, Oregon – (COMMERCIAL THREAD) – Columbia Sportswear (Nasdaq: COLM) is excited to unveil Omni-Heat ™ Infinity, the next evolution in thermal reflective heat. Building on Columbia’s successful and award-winning Omni-Heat insulation platform, Omni-Heat Infinity launches a striking new metallic liner material in a scientifically designed pattern to optimize warmth and breathability. Inspired by reflective technology used by NASA, the enhanced gold metallic dot pattern reflects and retains the body’s natural heat, providing instant, lightweight warmth without compromising breathability or adding bulk. The new patented technology will be available this fall in more than 80 styles of jackets, boots and accessories, making it one of the biggest technology launches in the company’s history.
To celebrate the release of the “Gold Standard of Heat,” Columbia will launch a series of ads that reflect a whole new take on the role gold plays on the outdoors. The new spots will launch on October 1 and will be distributed worldwide on broadcast, audio, out-of-home and print channels throughout the winter. Columbia will also promote Omni-Heat Infinity on various social platforms and leverage brand athletes, ambassadors and other social media personalities to drive strong engagement among fans and followers throughout the event. season. Coupled with this massive marketing effort, Columbia is launching a national competition starting today and will reward the winner with a lifetime supply of jackets. Visit www.columbia.com/gold for details on how to enter and the official rules.
“Omni-Heat Infinity extends our best-selling platform of patented technologies and we look forward to showcasing this groundbreaking innovation in what will be Columbia’s largest campaign in 83 years of history,” said Joe Boyle, president of the Columbia brand. . “The campaign injects Columbia’s signature lightweight style, but makes it clear that there is a new golden standard for warmth. ”
Columbia’s fall tech launch comes at a time when outdoor participation is on the rise. The raffle and other efforts this fall are part of Columbia’s mission to help keep people warm and comfortable while they enjoy the benefits of spending time outdoors.
The inaugural season of Omni-Heat Infinity features a range of technical jackets, winter shoes, hats and gloves for men and women. Available at www.columbia.com/gold and some retail outlets, Omni-Heat Infinity key parts include the Titan Pass Double Wall Hybrid Jacket, which features a multi-layered construction that blocks out wind and rain while trapping heat. The new technology is perfect for freezing ski days, and the Aerial Ascender Jacket is feature rich and mountain ready with dynamic stretch for incredible mobility. The Labyrinth Loop Hooded Jacket is a compressible piece with recycled synthetic insulation and an adjustable drawstring hem for warmth. Several styles of shoes will feature Omni-Heat Infinity technology, including women’s shoes Keetley Shorty Omni-Heat boots that offer lightweight comfort and versatility for a variety of cold weather conditions.
Columbia, the flagship brand of Columbia Sportswear Company, based in Portland, Ore., Has been creating innovative clothing, footwear, accessories and gear for outdoor enthusiasts since 1938. Columbia has grown into a leading global brand. by channeling the company’s passion for the outdoors and its innovative spirit. in efficient technologies and products that keep people warm, dry, cool and protected all year round. To learn more, visit the company’s website at www.columbia.com.