Columbia Sportswear has announced a multi-year sponsorship with USA Curling and is working with its team program, including the men’s, women’s, junior and wheelchair national teams.
Columbia has created uniforms for the United States curling team, which they will wear on the NBC Sports Network television show “Curling Night In America” airing on September 19.
The sponsorship gives Columbia a spotlight on promoting both the uniforms and its recently released Omni-Heat Infinity technology. The U.S. team of more than 50 athletes and coaches will also wear the uniforms for training and curling competitions at the NBC televised event and around the world, including the 2022 Olympic and Paralympic Winter Games in Beijing. , in China.
“USA Curling is an elite organization with top athletes, and we are huge fans of this growing sport,” said Joe Boyle, president of Columbia. “Columbia’s products are designed to help people pursue their passions in a variety of environments, and we can’t think of a better way to showcase our brand than in a global sport that takes place all on the ice.
At the 2018 Winter Olympics, the United States men’s curling team won the United States’ first gold medal against Sweden.
“Columbia Sportswear is a popular brand that immediately resonated with our athletes,” said Jeff Plush, CEO of USA Curling. “We couldn’t be more excited to enter into a long-term partnership with an iconic American brand that shares our commitment to empowering the people, our communities and the many stakeholders that make up our great sport.”
Photo courtesy of USA Curling