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PORTLAND, Ore. – Columbia Sportswear, a leading innovator in outdoor apparel, footwear, accessories and gear, is proud to announce a multi-year sponsorship with NASCAR Cup Series Driver Bubba Wallace. The deal makes Wallace the most recent Columbia brand ambassador and includes primary sponsorship of the No.43 Chevrolet Richard Petty Motorsports.
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Columbia will use its first sponsorship of NASCAR drivers and teams to promote its innovative product lines and exclusive technologies, including its PFG (Performance Fishing Gear) collection.
âThere has always been a strong correlation between NASCAR and Columbia, especially with PFG,â said Columbia brand president Joe Boyle. “We are delighted with the opportunity to work with Bubba and Richard Petty Motorsports to engage our mutual fans.”
Says Wallace: âColumbia Sportswear is a perfect fit for my lifestyle off the track. I love spending time outdoors – boating, golfing, hiking, photography – anything that helps me decompress from a busy running schedule. I’m more than excited to be part of the Columbia family and look forward to working with them on unique content and wearing their colors next weekend at Dover (International Speedway).
A six-time NASCAR National Series winner, Wallace was recently propelled into the national spotlight when his calls for NASCAR to ban the Confederate Flag at all events were finally adopted. He promotes a message of âcompassion, love, understandingâ with the intention of making racing more inclusive and ultimately expanding the reach of NASCAR.
âIn addition to his talent as a pilot, Bubba is a charismatic and courageous leader,â Boyle said. âIt’s his inner strength that most closely matches the Columbia brand and our Tested Tough philosophy. Bubba is a Tested Tough pioneer and we are delighted to work with him.
When not running at 200 mph on the best tracks on the NASCAR circuit, Wallace can often be found outdoors hiking, fishing, mountain biking, golfing, and taking pictures of the wilderness. amazing. As part of this sponsorship, Columbia will work closely with Wallace to continue the brand’s efforts to unleash the outdoors for everyone.
The No. 43 Chevrolet Camaro Columbia will debut on August 23 at Drydene 311 in Dover.