Columbia sportswear

Columbia Sportswear Launches Tough Mother Funder Campaign to Benefit the Center for Disaster Philanthropy

“We are grateful to Columbia Sportswear for supporting CDP’s efforts to help communities recover from the devastation caused by Hurricanes Fiona and Ian.”

The Center for Disaster Philanthropy (CDP) will receive matching donations from Columbia Sportswear through the Tough Mother Funder campaign to help those affected by Hurricanes Fiona and Ian.

From October 1, 2022 through October 14, 2022, the global sports equipment manufacturer and distributor will match in-store donations at Columbia retail and factory outlets across the United States dollar-for-dollar up to $25,000. All funds will go to CDP’s Atlantic Hurricane Season Recovery Fund.

“We are grateful to Columbia Sportswear for supporting CDP’s efforts to help communities recover from the devastation caused by Hurricanes Fiona and Ian,” said Patricia McIlreavy, President and CEO of CDP. “CDP will work with local nonprofits to help people affected by the storms move from relief to recovery, from survival to thriving.”

Hurricane Fiona made landfall in Puerto Rico on September 17, knocking out the power grid and causing flooding and landslides. It then moved towards the Dominican Republic and Bermuda, before continuing north and passing over parts of Atlantic Canada, leaving significant damage in its wake.

Less than two weeks later, Hurricane Ian swept through Cuba before rushing into southwest Florida as a Category 4 storm, bringing deadly storm surge, catastrophic winds and flooding. The storm decimated coastal towns and left a trail of death and destruction across Florida before rolling into the Carolinas. Damage assessments are still ongoing, but it’s clear recovery from the storms will take years.

The CDP Atlantic Hurricane Season Recovery Fund focuses on medium to long-term recovery in affected communities, particularly those facing systemic barriers to equitable recovery. Donations support efforts such as rebuilding homes and livelihoods, supporting mental health services, and addressing other challenges that arise as recovery efforts progress.

In consultation with local stakeholders and recovery experts, CDP identifies unmet needs and funding gaps in hurricane-affected areas and directs financial assistance where it is most needed.

“We have partnered with CDP in the past and we know they are doing what needs to be done: bringing help to the people and places that need it most,” said Abel Navarrete, Vice President, sustainability and community impact at Columbia Sportswear. “We are grateful for their work in Florida and other affected areas.”

In addition to the customer match, Columbia will donate $25,000 directly to CDP to support hurricane recovery.

To learn more about CDP, please visit Disasterphilanthropy.org.

About the Center for Disaster Philanthropy

The Center for Disaster Philanthropy harnesses the power of philanthropy to mobilize a full range of resources that build the capacity of communities to withstand disasters and recover equitably when they occur. He provides expert advice and resources while managing national and international disaster funds on behalf of corporations, foundations and individuals through targeted, holistic and localized grants. For more information, visit Disasterphilanthropy.org and Twitter @funds4disaster.

About Columbia Sportswear

Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and gear for outdoor enthusiasts since 1938. Columbia has grown into a premier global brand by channeling the company’s passion for the outdoors and innovative spirit. in performance technologies and products that keep people warm, dry, cool and protected all year round. For more information, please visit the Company’s website at http://www.columbia.com.

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