PORTLAND, Oregon – (COMMERCIAL THREAD) – Columbia Sportswear (Nasdaq: COLM), a leading innovator in active outdoor clothing, footwear, accessories and gear, is proud to announce a multi-year sponsorship with USA Curling. Columbia will work closely with the U.S. National Curling Team program, including the Men’s, Women’s, Junior and Wheelchair National Teams, and will launch new competitive uniforms during Curling Night in America broadcast on the NBC Sports network from September 19.
Columbia will use its sponsorship to promote its innovative product lines and performance technologies. The team of more than 50 world-class U.S. curling athletes and coaches will wear Columbia motifs as they train and compete in curling competitions around the world, including the Olympic and Paralympic Games. winter of 2022 in Beijing, China.
“USA Curling is an elite organization with top athletes and we are huge fans of this growing sport,” said Joe Boyle, Columbia Brand President. “Columbia’s products are designed to help people pursue their passions in a variety of environments, and we can’t think of a better way to showcase our brand than in a global sport that takes place all on the ice.
At the 2018 Winter Olympics, the United States men’s curling team captivated millions of American fans with their shattering victory over Sweden which secured the nation’s first gold in the sport. Thereafter, the entire United States curling team trained at its Chaska, Minnesota facility before competing on the world stage. Most recently, USA Curling announced the move of its headquarters from Stevens Point, Wisconsin, to the bustling Viking Lakes campus in suburban Minneapolis.
“Columbia Sportswear is a popular brand that immediately resonated with our athletes,” said Jeff Plush, CEO of USA Curling. “We couldn’t be more excited to enter into a long-term partnership with an iconic American brand that shares our commitment to empowering the people, our communities and the many stakeholders that make up our great sport.”
Columbia’s sponsorship of the reigning champions completes the brand’s gold-centric message this season. Columbia recently unveiled its new Omni-Heat Infinity Technology, a striking new gold metallic liner material scientifically designed to optimize warmth and breathability. The new patented technology will be incorporated into certain outerwear supplied to USA Curling. You can find more information about the Omni-Heat Infinity at www.columbia.com/gold.
Columbia, the flagship brand of Columbia Sportswear Company, based in Portland, Ore., Has been creating innovative clothing, footwear, accessories and gear for outdoor enthusiasts since 1938. Columbia has grown into a leading global brand. by channeling the company’s passion for the outdoors and its innovative spirit. in efficient technologies and products that keep people warm, dry, cool and protected all year round. To learn more, visit the company’s website at www.columbia.com.
About American curling
Located in Eagan, Minnesota, the United States Curling Association, better known as USA Curling, is the national governing body for the sport of Olympic curling and the Paralympic sport of wheelchair curling in the United States.
USA Curling’s mission is to develop, strengthen and defend the Olympic and Paralympic sport of curling in the United States by prioritizing accessibility and programmatic development, from base to podium. For more information visit www.usacurling.org.