Columbia sportswear

Columbia Sportswear Co. appoints brand presidents Mountain Hardware and Prana

Columbia Sportswear Co. has appointed presidents for two of its banners.

At the helm of its mountain hardwear high performance outdoor clothing and equipment brand is company veteran Troy Sicotte. Before Columbia appointed Sicotte president of Mountain Hardwear, he was vice president of sales for the past three years.

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Colombia said Sicotte co-led the team with CFO Mike Parker during the search for a president.

“My last three years at Mountain Hardwear have been the best of my career because of the hardworking and passionate people who have made this growth possible,” Sicotte said in a statement. “I am honored to now help lead the brand’s continued global growth alongside these amazing teams in Richmond. [Calif.], Portland [Ore.] and abroad. Our focus on innovative mountain sports products and thoughtful distribution will optimally serve consumers and our retail partners around the world. “

Colombia also announced the appointment of Monica Mirro as President of her yoga and travel clothing brand Prana. Before joining Prana, Mirro has held management positions in major brands including Under Armor and Spanx.

According to Columbia, Mirro’s go-to-market strategy, diversification of distribution channels and consumer brand loyalty experience will be critical to Prana’s growth.

“Prana is a brand that combines innovation and creativity with its innate integrity. I look forward to leading the Prana team on a journey to enable more consumers to discover and experience the power of Prana, ”Mirro said in a statement.

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