Columbia sportswear

Columbia Sportswear and Bubba Wallace Launch New Collection Inspired by Off-Road Life; Pioneering NASCAR driver launches limited-edition apparel and footwear collection

PORTLAND, Oregon.Columbia Sportswear is proud to announce the launch of a new collection of special edition products created in collaboration with the NASCAR Cup Series driver and brand ambassador Bubba Wallace. Combining both style and function, the Bubba Wallace collection is outdoor sportswear designed to relax and available right from the start. February 2.

The Bubba Wallace collection is Columbia’s first signature collection developed with a sponsored athlete and follows his historic win at Talladega. Wallace worked directly with Columbia’s product team to design this distinct collection, visiting Columbia’s headquarters in Portland to select styles and fabrics as well as advice on colorways and design details.

Portrait of Bubba in jacket and fleece

Bubba Wallace wearing the lightweight Puffer and Quarter Zip Long Sleeve on a recent trip to Portland, OR.

While Wallace is best known as a pioneer NASCAR pilot, he is much more than a pioneer on the circuit. This special edition collection was influenced by life off the trail where he spends time as an avid photographer, outdoor enthusiast and everyday adventurer. Working with Columbia’s design team, Wallace constructed each piece in the collection with form and function, performance and comfort, style and substance in mind.

“For me, being a pioneer while breaking down barriers and making our sport more inclusive has always been a goal,” said Bubba Wallace. ‘The Bubba Wallace collection, in collaboration with Columbia Sportswear, achieves these same goals from a sartorial point of view. The line is different; it’s bold, it stands out, while ensuring you’re comfortable in your elements. When you are comfortable, whether in your skin or your clothes, nothing is out of reach. I’m grateful for Columbia Sportswear and the ability to collaborate with them on that line, and I look forward to growing with them on and off the track.

As a nod to Wallace’s 23XI racing team, the collection features pops of red and black for striking effect. Gold accents on the zippers and logo add a touch of royalty to the collection and epitomize Bubba’s winning mentality. Additionally, a signature camo print featuring the Bubba Wallace logo is layered into the design of several pieces in the collection.

Design table BW Collection Qtr Zip

Bubba Wallace worked closely with Columbia through every step of the design process.

Columbia’s latest technologies shine in the Bubba Wallace Lightweight Puffer Jacket with their most advanced heat-reflective lining, Omni-Heat Infinity, which uses an extended pattern of gold dots to reflect body heat without sacrificing breathability. The head-to-toe collection includes 7 styles ranging from outerwear to sportswear to footwear:

Lightweight puffer jacket (MSRP $160) – Omni-Heat Infinity, Columbia’s most advanced thermal-reflective liner, combines with synthetic down insulation for lightweight, high-efficiency warmth. Zippered chest and hand pockets provide utility while custom items such as At Bubba Wallace’s signature logo, eye-catching camo print and pops of red and gold create a jacket that withstands the elements while standing out in a crowd.

Wildone Heritage Shoe (MSRP $120) – This special-edition shoe combines advanced water and stain resistance and lightweight, responsive cushioning with a stylish camo print overlay and gold embroidery on the tongue.

Quarter-zip long sleeves (MSRP $75) – On the trail or around town, this special-edition lightweight pullover is built for comfort and performance. A soft fleece feel combines with active features such as thumbholes, chin guard, and double-panel mesh on the sides and back for added breathability. Unique color blocking and contrast gold foil stitching provide an eye-catching look that subtly integrates At Bubba Wallace’s logo.

Crewneck Sweatshirt (MSRP $60) – This crew neck sweatshirt is designed for comfort and offers a cotton blend fabric and side panels for dynamic body movement and a chest pocket for added utility. Unique color-blocking on the chest, red piping inside the collar and At Bubba Wallace’s badges combine for a custom design ready to wear anywhere.

Knit Joggers (MSRP $80) – A special-edition jogger designed to go fast or slow. Features like a classic tapered silhouette, soft cotton-blend fabric, drawstring, interior mesh pockets and rear security pocket combine to create the perfect all-around pant for hitting the trails or hanging out. House.

Short Sleeve Graphic Tee (MSRP $30) – An active t-shirt with the classic comfort of 100% organic cotton, this short sleeve t-shirt features a custom print combining the Columbia and Bubba Wallace logos.

baseball cap (MSRP $30) – A special edition ball cap featuring a custom camo print and breathable mesh back featuring Columbia and Bubba Wallace logos and an adjustable snapback closure for a perfect fit.

The Bubba Wallace collection is available in limited quantities on and at select Columbia outlets on February 2, 2022. For high resolution images and more details on the collection, please visit this link.

About Colombia

Columbia, the flagship brand of Portland, OR-based Columbia sportswear company, has been creating innovative apparel, footwear, accessories and gear for outdoor enthusiasts since 1938. Columbia has become a premier global brand by channeling the company’s passion for the outdoors and innovative spirit into performance technologies and products that keep people warm, dry, cool and protected all year round. For more information, please visit the company’s website at

On Bubba Wallace

Bubba, six times NASCAR National Series winner, first made headlines in 2013 when he became the first black driver in nearly 50 years to win a NASCAR National Series race and again in 2018 when he joined the NASCAR Cup Series full-time. More recently, while driving for his current team, 23XI Racing, which is co-owned by Michael Jordan and Denny HamlinBubba became the first Afro-American winning a NASCAR Cup Series race in over 50 years. If he’s not on the trail, you can find Bubba exploring the outdoors, camera in hand, with his fiancée Amanda and his dog Asher.