NEW YORK – Columbia Athletics will spotlight its most accomplished Black and African American student-athletes and celebrate its rich history of black excellence with an ongoing virtual and social media campaign. The #CUBlackExcellence initiative will include social media posts, videos and graphics, as well as a series of articles on Columbia Athletics’ historic Black Trailblazers.
âThe achievements of our black student-athletes have been significant in the history of Columbia University,â said Columbia’s director Campbell Family of Intercollegiate Athletics. Pierre Pilling noted. “We are thrilled and honored to celebrate the impact these men and women have had on society and at Columbia, on and off the field.”
The #CUBlackExcellence initiative begins on Martin Luther King Day (January 18), runs through Black History Month (February) and will be part of regular programming going forward.
Columbia’s #CUBlackExcellence content will be posted on Columbia Athletics’ social media channels and will include video interviews, graphics and / or social media posts.
Columbia Athletics will celebrate Black History Month with a 17-game #CUTrailblazers series starting February 1. Feature articles will focus on individuals at Columbia who are pioneers in their sport or who were the first in history to achieve excellence in athletics at Columbia and beyond.
Also on February 1, Columbia will launch a promotional webpage at www.gocolumbialions.com that will feature articles, videos,
photo galleries, fan modules, promotions and social media content.
In December, Columbia Athletics announced the formation of a committee on diversity, racial justice, equity and inclusion. The We Roar Together committee is responsible for leading and developing programs dedicated to promoting a culture of inclusion by creating a space for courageous conversations on issues of racial justice and human rights, continued inclusion and anti-racism training, education, awareness and advocacy, and strengthening our recruitment and retention processes for under-represented student-athletes, coaches and staff. To learn more about this initiative, click here. Additional information on the We Roar Together program is available at this link.
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