Updated: Jul 05, 2022 4:58 PM STI
Bengaluru (Karnataka) [India]July 5 (ANI/GPRC): Chogori India Retail Limited (CIRL) has opened the doors of Columbia Sportswear flagship store at 100 Feet Road, Indiranagar, Bangalore.
The launch party saw the presence of Priyanka Mangesh Mohite, the first Indian woman to climb Mount Annapurna, Mount Makalu, Mount Everest, Kanchenjunga and Mount Lhotse!
“With the advent of our fourth store in Bangalore and the largest in India, we aim to be a game changer and be known as the best outdoor sportswear brand in India. The industry is seeing a growth projection fast and enthusiasts need gear that is backed by superior technology and can withstand extreme conditions,” says Ankur Bhatia, CEO, Chogori India Retail Limited.(CIRL retails Columbia Sportswear)
Spread over 2,500 square feet, the Indiranagar store is designed to provide a first-hand, high-end consumer experience with the widest range of high-end equipment for outdoor enthusiasts. The brand manufactures outdoor gear backed up with advanced technology and is ‘tested hard’ before it reaches the end consumer.
The interactive evening was followed by an in-person session with trekking experts and enthusiasts Mamatha & Niranjan, co-founders, Bangalore Adventurers. The shift towards activities such as trekking, hiking, mountaineering and rock climbing is at the forefront, now making these sports more than just hobbies.
The brand aims to cater to this demanding audience by providing them with the necessary equipment, accessories and clothing to cope with unexpected and difficult landscapes and weather conditions. Columbia’s latest activewear collection is powered by technology philosophies – Warm, Dry, Cool, Protected. Technologies such as Omni-shade, Omni Freeze Zero, Omni Wick and Omni Tech provide protection from the sun, keeping you warm, cool and dry while being active outdoors.
The brand has a consistent strategy of expanding its retail presence in India and plans to open stores in Lucknow, Mangalore, Indore, Mumbai, Ahmedabad, Jaipur, etc., in 4-6 months. Bhatia adds, “The Chogori family is working to build a network of stores attempting to bring together adventure hunters and gear used around the world.” They are also focusing on building digital presence with an online portal dedicated to outdoor sportswear products.
Based in Portland, Oregon, USA, Columbia Sportswear is a global brand that manufactures outdoor sports apparel backed up with advanced technologies and tested in their own backyard.
Their clothing, footwear and accessories reflect the heritage and indomitable spirit of the Pacific Northwest.
Website link: https://columbiasportswear.co.in/
This story is provided by GPRC. ANI shall in no way be responsible for the content of this article. (ANI/GPRC)