As his Cup Series career begins to blossom and his options continue to expand before him, Bubba Wallace has one more trump card at his disposal as he makes an effort to play the remainder of 2020 and into. ‘in 2021: another new sponsor.
Columbia Sportswear announced a new multi-year sponsorship with Bubba Wallace on Wednesday, enlisting him as a brand ambassador for the Portland, Ore., Based company. Columbia will use its sponsorship of Wallace to promote its product lines, namely its Performance Fishing Gear (PFG) collection.
Columbia’s deal with Wallace also allows them to become a primary sponsor of the No. 43 Chevrolet Richard Petty Motorsports. Columbia’s first race aboard the # 43 will take place on August 23 at Dover International Speedway.
NEWS: Columbia Sportswear to sponsor Bubba Wallace and Richard Petty Motorsports Race Team
Look for the # 43 Chevrolet Chevy in @MonsterMile August 23!
– Richard Petty Motorsports (@RPMotorsports) Aug 12, 2020
âColumbia Sportswear is a perfect fit for my lifestyle off the track,â Wallace said in a press release. âI love spending time outdoors – boating, golfing, hiking, photography – anything that helps me relax after a busy racing schedule. I’m more than excited to be a part of the Columbia family and look forward to working with them on unique content and wearing their colors next weekend in Dover. “
In announcing Wallace as the new ambassador, Columbia pointed out that the Mobile, Alabama pilot matched their âTested Toughâ brand. As the only African American driver in the Cup Series, Wallace has become both the face and the voice of diversity in NASCAR, moving forward trying to make the sport of stock racing a place more diversified.
âIn addition to his talent as a pilot, Bubba is a charismatic and courageous leader,â said Joe Boyle, Columbia brand president. “It is his internal courage that most closely matches the Columbia brand and our Tested Tough philosophy. Bubba is a pioneer of Tested Tough and we are delighted to be working with him.”
Columbia is the second major sponsor to sign with Wallace in the past two months, joining CashApp to give him and the team at Richard Petty Motorsports a financial boost. Although it has been sponsored by World Wide Technology, McDonald’s, Coca-Cola and the US Air Force in some races this season, Wallace’s No.43 has also carried the colors of Victory Junction, an established summer camp. by the Petty family, in lieu of corporate support.
The announcement of Wallace’s sponsorship comes at a time when he has become the center of NASCAR Silly Season rumors about whether he will stay with Richard Petty Motorsports in 2021 or transition to a larger racing team with more resources. During NBC Sports’ broadcast of the Michigan Cup Series races last week, booth reporter Marty Snider said Wallace told him he had offers from Richard Petty Motorsports and Chip Ganassi Racing for next season.