Inspired by reflective technology used by NASA, the enhanced gold metallic dot pattern reflects and retains the body’s natural heat, providing instant, lightweight warmth without compromising breathability or adding bulk. The new patented technology will be available this fall in more than 80 styles of jackets, boots and accessories, making it one of the biggest technology launches in the company’s history, the company said in a press release. .
Columbia Sportswear, a US-based clothing company, unveiled Omni-Heat Infinity, the next evolution in thermo-reflective heat. Building on Columbia’s successful and award-winning Omni-Heat insulation platform, Omni-Heat Infinity introduces a new metallic gold liner material in a pattern scientifically designed to optimize warmth and breathability.
To celebrate the release of the Gold Standard into the Heat, Columbia will launch a series of announcements that reflect a whole new take on the role gold plays on the outdoors. The new spots will launch on October 1, 2021 and will be distributed worldwide on broadcast, audio, out of home and print channels throughout the winter. Columbia will also promote Omni-Heat Infinity on various social platforms and leverage the brand’s athletes, ambassadors and other social media personalities to drive strong engagement among fans and followers throughout the event. season. Coupled with this massive marketing effort, Columbia is launching a national competition starting today and will reward the winner with a lifetime supply of jackets.
The inaugural season of Omni-Heat Infinity features a range of technical jackets, winter shoes, hats and gloves for men and women. Available on Columbia’s website and at select retail stores, key Omni-Heat Infinity pieces include the Titan Pass Double-Wall Hybrid Jacket, which features a multi-layered construction that blocks out wind and rain while trapping heat. New technology is perfect for frigid ski days, and the Aerial Ascender Jacket is feature-packed and mountain-ready with dynamic stretch for incredible mobility. The Labyrinth Loop Hooded Jacket is a compressible piece with recycled synthetic insulation and an adjustable drawstring hem to retain warmth. Several styles of shoes will feature Omni-Heat Infinity technology, including the Women’s Keetley Shorty Omni-Heat Boots which offer lightweight comfort and versatility for a variety of cold-weather conditions, according to Columbia.
“Omni-Heat Infinity expands our best-selling platform of patented technologies and we look forward to showcasing this groundbreaking innovation in what will be Columbia’s largest campaign in 83 years of history. The campaign injects Columbia’s signature lightweight style, but makes it clear that there is a new gold standard when it comes to warmth, ”said Joe Boyle, president of Columbia.
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