Columbia sportswear

Gert Boyle, ‘One Tough Mother’ who ran Columbia Sportswear, dies at 95

[ad_1] Gert Boyle, longtime president of Columbia Sportswear and the caustic star of the most memorable advertising campaign in outdoor clothing history, died Sunday morning at the age of 95. “There would be no Columbia without Gert Boyle,” said State Senator Betsy Johnson D-Scappoose, a longtime friend. “Somewhere along the line, Gert stopped being just […]